The Influence of Product Quality and Price on Indihome Product Purchase Decisions at PT. Telkom Indonesia South Tangerang
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Abstract
This research is to determine the effect of product quality and price on purchasing decisions. This type of research is quantitative research with an associative approach. The population is 4,346 consumers who purchased Indihome products in 2021 at PT. Telkom Indonesia South Tangerang, with a total sample of 98 respondents taken using the Purposive Sampling method using the Slovin formula. The instrument tests used are Validity Test and Reliability Test. The classical assumption tests used include the Normality Test, Multicollinearity Test, and Heteroscedasticity Test. And Verification Research Analysis includes Simple Linear Regression Analysis, Multiple Linear Regression Analysis, Correlation Coefficient and Determination Coefficient. Hypothesis tests used (t test) and (f test). The results of this research show that product quality partially has a significant effect on purchasing decisions with a tcount of 8.966 > ttable value 1.985 and price partially has a significant effect on purchasing decisions with a tcount of 5.654 > ttable value 1.985. Simultaneously, the results of data processing show that product quality and price have a positive and significant influence on purchasing decisions for Indihome products at PT. Telkom Indonesia South Tangerang, by obtaining a value of Fcount > Ftable 40.468 > 3.09. With the value of the multiple regression equation Y = 10.138 + 0.645X1 + 0.090X2. With a coefficient of determination of R2 of 46.0%. Then the rest is influenced by other factors.
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