Did Servant, Digital and Green Leadership Influence Market Performance? Evidence from Indonesian Pharmaceutical Industry

Abstract

The purpose of this study was to analyze the influence of Servant
leadership, Digital leadesship and Green Leadership toward Market
Performance in the Indonesian Pharmaceutical Industry. This research
method is a quantitative method with data processing tools using the
SmartPLS version 3.0 program. The research data were obtained from an
online electronic questionnaire distributed online using a snowball
sampling system. The respondents of this study were 180 sales managers in
pharmaceutical companies. The results of data analysis show that Servant
leadership, Digital leadership and Green Leadership significantly influence
Market Performance in the Indonesian Pharmaceutical Industry. The
novelty of this study is the first leadership research model with servant,
digital and