Kepercayaan Sebagai Faktor Penguat Niat Untuk Loyal Pada Toko Online
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Published:
May 2, 2022
Keywords:
Niat untuk Loyal, Kepercayan, Kenyamanan, Variasi Produk, Privasi, Keamanan
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Abstract
Fenomena terjadinya kebocoran data dari pengguna Tokopedia.com membuat ketidaknyamanan dan ketidakpercayaan dalam proses transaksi online untuk tidak terus melakukan pembelian online. Studi ini menguji niat untuk loyal terhadap situs belanja online yang dipengaruhi oleh kepercayaan dengan pembentuknya kenyamanan transaksi, variasi produk yang beragam, jaminan privasi data konsumen, dan keamanan proses transaksi. Pengambilan data menggunakan kuisioner secara online pada pengguna aplikasi Tokopedia sebanyak 200 responden. Hasil pengujian hipotesis menggunakan analisis Structural Equation Modeling metode AMOS menunjukkan kepercayaan menjadi dasar konsumen untu niat loyal pada situs belanja online yang dipengaruhi kenyamanan, variasi produk, privasi, dan keamanan dalam proses transaksi. Hasil ini mengindikasikan bahwa niat loyal konsumen Tokopedia dibentuk adanya tingginya kepercayaan yang didasarkan kenyamanan konsumen, beragamnya varian produk, jaminan privasi data konsumen, dan keamanan proses transaksi.
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References
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Bhatti, A., & Rehman, S. U. (2020). Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, Vol 26, No1 , pp. 33-54.
Chan, L. S. (2017). Who Uses Dating Apps? Exploring The Relationships Among Trust, Sensation-Seeking, Smartphone Use, and The Intent To Use Dating Apps Based On The Integrative Model. Computers in Human Behavior, Vol. 72, pp. 246-258.
Chang, S.E., Liu, A.Y., Shen, W.C. (2017). User Trust in Social Networking Services: A Comparison of Facebook and Linkedin. Computers in Human Behavior, Vol. 69, pp. 207-217.
Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, Vol.13, No.13, pp 319-340.
Faqih, K. M. (2016). An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?. Journal of Retailing and Consumer Services, Vol 30, No30 , pp. 140-164.
Gardner, C., Amoroso, D.L. (2004). Development of an Instrument to Measure The Acceptance of Internet Technology by Consumers. Proceedings of the 37th Annual Hawaii International Conference on System Sciences, pp. 1-10
Guo, X., Ling, K. C., & Liu, M. (2012). Evaluating factors influencing consumer satisfaction towards online shopping in China. Asian Social Science, Vol 8, No 13, pp. 40
Jonathan, I. R., & Mulyandi, M. R. (2019, June). Pengaruh Privasi, Keamanan, dan Kepercayaan Terhadap Keputusan Pembelian Masyarakat dalam E-Commerce. In Seminar dan Lokakarya Kualitatif Indonesia, pp. 171-178.
Kinasih, B. S., & Albari, A. (2012). Pengaruh Persepsi Keamanan dan Privasi terhadap Kepuasan dan Kepercayaan Konsumen Online. Jurnal Siasat Bisnis, Vol 16, No 1, pp. 1-20.
Mhina, J.R.A., Gapar Md., Johar Md., Alkawaz M.H. (2019). The Influence of Perceived Confidentiality Risks and Attitude on Tanzania Government Employees’ Intention to Adopt Web 2.0 and Social Media for Work-Related Purposes. International Journal of Public Administration, Vol. 42, Issue 1, pp. 1-14
Nguyen, H. M., & Khoa, B. T. (2019). The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping. The Journal of Asian Finance, Economics and Business, Vol 6, No 4, pp. 261-270.
Ojo, A.O., Raman, M., Downe, A.G. (2019). Toward Green Computing Practices: A Malaysian Study of Green Belief and Attitude among Information Technology Professionals. Journal of Cleaner Production, Vol. 224, pp. 246-255.
Pham, Q. T., Tran, X. P., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability, Vol 10, No 1, pp. 156.
Sangvikar, B., and Pawar, A. (2020). Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach. Journal of Critical Reviews, Vol 7, No 1, pp 119-127.
Suleman, D. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, Vol 7, No 4, pp. 240-253.
Tambunan, B., Sihombing, H., Doloksaribu, A., & Muda, I. (2018, September). The effect of security transactions, easy of use, and the risk perceeption of interest online buying on the e-commerce tokopedia site. In IOP Conference Series: Materials Science and Engineering, Vol. 420, No. 1, pp. 0112-118.
Tarhini, A., Alalwan, A. A., Al-Qirim, N., & Algharabat, R. (2018). An analysis of the factors influencing the adoption of online shopping. International Journal of Technology Diffusion, Vol 9, No 3, pp 68-87
Tran, V. D. (2020). The relationship among product risk, perceived satisfaction and purchase intentions for online shopping. The Journal of Asian Finance, Economics, and Business, Vol 7, No 6, pp. 221-231
Tran, K.N.N. (2016). The Adoption of Blended E-learning Technology in Vietnam using a Revision of the Technology Acceptance Model. Journal of Information Technology Education: Reasearch, Vol. 15, pp. 253-282.
Varma, M., Kumar, V., Sangvikar, B. V., & Pawar, A. (2020). Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach. Journal of Critical Reviews, Vol 5, No 1, pp. 71-78.
Wai, K., Dastane, O., Johari, Z., & Ismail, N. B. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. The Journal of Asian Finance, Economics and Business, Vol 6, No 4, pp. 246-260.
Wong, W. P. M., Tan, K. L., & Lim, B. C. Y. (2019). The Effect of Technology Trust on Customer E-Loyalty in Online Shopping and The Mediating Effect of Trustworthiness. Journal of Marketing Advances and Practices, Vol 1, No 2, pp. 38-51.
Wijoyo, H. (2021). Manajemen Pembiayaan Pendidikan. Insan Cendekia Mandiri.
Wijoyo, H. (2021). TOTAL QUALITY MANAGEMENT DALAM PENDIDIKAN. Available at SSRN 3937098.
Wijoyo, H. (Ed.). (2021). Strategi pembelajaran. Insan Cendekia Mandiri.
Wijoyo, H., & Indrawan, I. (2020). Model pembelajaran menyongsong new era normal pada lembaga paud di riau. JS (Jurnal Sekolah) Universitas Negeri Medan, 4 (3), 205–212.
WIJOYO, H. (2021). EDUPRENEURSHIP DAN MAHASISWA. Edupreneurship, 21.
Wijoyo, H., & Indrawan, I. (2020). Model pembelajaran menyongsong new era normal pada lembaga paud di riau. JS (Jurnal Sekolah) Universitas Negeri Medan, 4 (3), 205–212.
Wijoyo, H. (2021). Dampak pandemi terhadap kehidupan manusia:(ditinjau dari berbagai aspek). Insan Cendekia Mandiri.
Hadion Wijoyo, S. E., SH, S., MH, M., AK, C., Ferry Kurniawan, M. P., & Kurniawan, F. (2020). Tranformasi Digital dan Gaya Belajar.
Wibowo A, Lynawati L, Widiastuti RY, Jaya ARL. (2021). Efektivitas dan Efisiensi Sistem Informasi Inventory pada CV. Ribut Snack. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) 4 (1), 29-41.
Wibowo A, Sumartono GH, Devano A. (2020). Korelasi Antara Kualitas Sistem Informasi Terhadap Efisiensi Pemanfaatan Sistem Informasi Media Informasi Lowongan Kerja Pada PT. Sentra Karya Sentosa Purwokerto. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) 3 (2), 40-49.
Wibowo A, Widiastuti RY, Suyudi S, Anastasia A. (2021). Perancangan Sistem Informasi Pembayaran Biaya Sekolah Berbasis Web Pada SMK Santo Petrus Ketapang. Jurnal Ilmu Komputer dan Bisnis 12 (2a), 218-229.
Amjad-ur-Rehman, M., Qayyum, A., & Javed, B. (2019). The role of online shopping service quality in e-retailing towards online shopping intention: Testing the moderation mechanism in UTAUT. Pakistan Journal of Commerce and Social Sciences (PJCSS), Vol 13, No 3, pp. 680-703.
Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ expectation, satisfaction, and repurchase intention of used products online: Empirical evidence from China. SAGE Open, Vol 9, No 2, pp. 61-68
Ayo, C.K., Oni, A.A., Adewoye, O.J., Eweoya, I.O. (2016). E-Banking Users’ Behaviour: E-Service Quality, Attitude, and Customer Satisfaction. International Journal of Bank Marketing, Vol. 34, No. 3, pp. 347–367
Bashir, R., Mehboob, I., & Bhatti, W. K. (2015). Effects of Online Shopping Trends on Consumer-Buying Behaviour: An Empirical Study of Pakistan. Journal of Management and Research, Vol 2, No 2, pp. 1-24.
Bhatti, A., & Rehman, S. U. (2020). Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, Vol 26, No1 , pp. 33-54.
Chan, L. S. (2017). Who Uses Dating Apps? Exploring The Relationships Among Trust, Sensation-Seeking, Smartphone Use, and The Intent To Use Dating Apps Based On The Integrative Model. Computers in Human Behavior, Vol. 72, pp. 246-258.
Chang, S.E., Liu, A.Y., Shen, W.C. (2017). User Trust in Social Networking Services: A Comparison of Facebook and Linkedin. Computers in Human Behavior, Vol. 69, pp. 207-217.
Davis, F.D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, Vol.13, No.13, pp 319-340.
Faqih, K. M. (2016). An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?. Journal of Retailing and Consumer Services, Vol 30, No30 , pp. 140-164.
Gardner, C., Amoroso, D.L. (2004). Development of an Instrument to Measure The Acceptance of Internet Technology by Consumers. Proceedings of the 37th Annual Hawaii International Conference on System Sciences, pp. 1-10
Guo, X., Ling, K. C., & Liu, M. (2012). Evaluating factors influencing consumer satisfaction towards online shopping in China. Asian Social Science, Vol 8, No 13, pp. 40
Jonathan, I. R., & Mulyandi, M. R. (2019, June). Pengaruh Privasi, Keamanan, dan Kepercayaan Terhadap Keputusan Pembelian Masyarakat dalam E-Commerce. In Seminar dan Lokakarya Kualitatif Indonesia, pp. 171-178.
Kinasih, B. S., & Albari, A. (2012). Pengaruh Persepsi Keamanan dan Privasi terhadap Kepuasan dan Kepercayaan Konsumen Online. Jurnal Siasat Bisnis, Vol 16, No 1, pp. 1-20.
Mhina, J.R.A., Gapar Md., Johar Md., Alkawaz M.H. (2019). The Influence of Perceived Confidentiality Risks and Attitude on Tanzania Government Employees’ Intention to Adopt Web 2.0 and Social Media for Work-Related Purposes. International Journal of Public Administration, Vol. 42, Issue 1, pp. 1-14
Nguyen, H. M., & Khoa, B. T. (2019). The Relationship between the Perceived Mental Benefits, Online Trust, and Personal Information Disclosure in Online Shopping. The Journal of Asian Finance, Economics and Business, Vol 6, No 4, pp. 261-270.
Ojo, A.O., Raman, M., Downe, A.G. (2019). Toward Green Computing Practices: A Malaysian Study of Green Belief and Attitude among Information Technology Professionals. Journal of Cleaner Production, Vol. 224, pp. 246-255.
Pham, Q. T., Tran, X. P., Misra, S., Maskeliūnas, R., & Damaševičius, R. (2018). Relationship between convenience, perceived value, and repurchase intention in online shopping in Vietnam. Sustainability, Vol 10, No 1, pp. 156.
Sangvikar, B., and Pawar, A. (2020). Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach. Journal of Critical Reviews, Vol 7, No 1, pp 119-127.
Suleman, D. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, Vol 7, No 4, pp. 240-253.
Tambunan, B., Sihombing, H., Doloksaribu, A., & Muda, I. (2018, September). The effect of security transactions, easy of use, and the risk perceeption of interest online buying on the e-commerce tokopedia site. In IOP Conference Series: Materials Science and Engineering, Vol. 420, No. 1, pp. 0112-118.
Tarhini, A., Alalwan, A. A., Al-Qirim, N., & Algharabat, R. (2018). An analysis of the factors influencing the adoption of online shopping. International Journal of Technology Diffusion, Vol 9, No 3, pp 68-87
Tran, V. D. (2020). The relationship among product risk, perceived satisfaction and purchase intentions for online shopping. The Journal of Asian Finance, Economics, and Business, Vol 7, No 6, pp. 221-231
Tran, K.N.N. (2016). The Adoption of Blended E-learning Technology in Vietnam using a Revision of the Technology Acceptance Model. Journal of Information Technology Education: Reasearch, Vol. 15, pp. 253-282.
Varma, M., Kumar, V., Sangvikar, B. V., & Pawar, A. (2020). Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying: A Structural Equation Modeling Approach. Journal of Critical Reviews, Vol 5, No 1, pp. 71-78.
Wai, K., Dastane, O., Johari, Z., & Ismail, N. B. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. The Journal of Asian Finance, Economics and Business, Vol 6, No 4, pp. 246-260.
Wong, W. P. M., Tan, K. L., & Lim, B. C. Y. (2019). The Effect of Technology Trust on Customer E-Loyalty in Online Shopping and The Mediating Effect of Trustworthiness. Journal of Marketing Advances and Practices, Vol 1, No 2, pp. 38-51.
Wijoyo, H. (2021). Manajemen Pembiayaan Pendidikan. Insan Cendekia Mandiri.
Wijoyo, H. (2021). TOTAL QUALITY MANAGEMENT DALAM PENDIDIKAN. Available at SSRN 3937098.
Wijoyo, H. (Ed.). (2021). Strategi pembelajaran. Insan Cendekia Mandiri.
Wijoyo, H., & Indrawan, I. (2020). Model pembelajaran menyongsong new era normal pada lembaga paud di riau. JS (Jurnal Sekolah) Universitas Negeri Medan, 4 (3), 205–212.
WIJOYO, H. (2021). EDUPRENEURSHIP DAN MAHASISWA. Edupreneurship, 21.
Wijoyo, H., & Indrawan, I. (2020). Model pembelajaran menyongsong new era normal pada lembaga paud di riau. JS (Jurnal Sekolah) Universitas Negeri Medan, 4 (3), 205–212.
Wijoyo, H. (2021). Dampak pandemi terhadap kehidupan manusia:(ditinjau dari berbagai aspek). Insan Cendekia Mandiri.
Hadion Wijoyo, S. E., SH, S., MH, M., AK, C., Ferry Kurniawan, M. P., & Kurniawan, F. (2020). Tranformasi Digital dan Gaya Belajar.
Wibowo A, Lynawati L, Widiastuti RY, Jaya ARL. (2021). Efektivitas dan Efisiensi Sistem Informasi Inventory pada CV. Ribut Snack. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) 4 (1), 29-41.
Wibowo A, Sumartono GH, Devano A. (2020). Korelasi Antara Kualitas Sistem Informasi Terhadap Efisiensi Pemanfaatan Sistem Informasi Media Informasi Lowongan Kerja Pada PT. Sentra Karya Sentosa Purwokerto. Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) 3 (2), 40-49.
Wibowo A, Widiastuti RY, Suyudi S, Anastasia A. (2021). Perancangan Sistem Informasi Pembayaran Biaya Sekolah Berbasis Web Pada SMK Santo Petrus Ketapang. Jurnal Ilmu Komputer dan Bisnis 12 (2a), 218-229.
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