DAMPAK JUMLAH FOLLOWERS INSTAGRAM TERHADAP KEPERCAYAAN DIRI MAHASISWA KOMUNIKASI DIGITAL DAN MEDIA IPB UNIVERSITY
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Abstract
The growth of social media, particularly Instagram, has led many students to interpret the number of followers as The growth of social media, particularly Instagram, has led students to perceive the number of followers as a form of social acceptance that can influence self-confidence. This study aims to examine the relationship between the number of Instagram followers and the level of self-confidence among IPB University students. A quantitative approach was employed through a survey of 76 respondents from the Digital Communication and Media Study Program using a Likert-scale questionnaire that had been tested for validity and reliability. Since the data were not normally distributed, Spearman correlation analysis was applied. The results indicate a strong and significant relationship between the number of Instagram followers and students’ self-confidence, with a correlation coefficient of 0.704 (p < 0.001). These findings confirm that the number of followers plays a role in shaping students’ self-perception in the digital era, highlighting the importance of strengthening digital literacy.
Keywords: Instagram, self-confidence, social media, followers, social validation
Article Details
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