Journal of Social Science and Digital Marketing is open access and peer-reviewed journal published twice a year in January and July by STMIK Dharmapala Riau.

The Journal Social Science and Digital Marketing is a medium for disseminating research result on various topics in the fields of social science and Digital Marketing

Vol. 6 No. 1 (2026): Journal of Social Science and Digital Marketing

Published: 2026-01-07

Efektivitas Promosi Shopee Dan Tokopedia Terhadap Loyalitas Pelanggan

Muhammad Firzatullah, Bangkit Edy Sanjaya, Agel Ais Pramaja, Elika Delvia Dara Natali, Nadiya Fikriyatuz Zakiyah

1-8

35-42

PENGARUH STRATEGI SCARCITY MARKETING DAN TRANSFORMATIONAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND RUCAS

Aji Fahreza NR, Alvis Dwi Andika, Annisa Azzahra, Fatonah, M Zikri Syadhan, Syti Sarah Maesaroh

52-62

ANALISIS PENGARUH PRODUKSI DAN EKSPOR TERHADAP WHOLESALES MOBIL DI INDONESIA

Raditya Hauzan, Bunga Diva Putri Wijaya, Djibrani Yuda Febriansyah, Fathya Maulidya, Muhammad Rozin Salman, Syti Sarah Maesaroh

63-73

PENGARUH IKLAN DIGITAL DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA UPI KAMPUS TASIKMALAYA

Akmiatul Ramadhanti, Aji Hidayat, Ari Rizal Solehudin, Chintya Ayu Nur Lathifah, Muhammad Kemal, Syti Sarah Maesaroh

74-87

Penerapan Algoritma Decision Tree Untuk Klasifikasi Pengaruh Kecanduan Media Sosial Terhadap Performa Akademik

Elsa Ainun Amalia, Aprian Java Dillah, Nur Azizah, Nadia Ardine Nissa, Sumanto, Andi Diah Kuswanto

102-109

ANALISIS STRATEGI MONETISASI GAME ONLINE YANG MEMPENGARUHI PENGELUARAN GAMERS

Muhammad Rafi Fadlurahman, Cucu Sri Lestari, Muhammad Zaky, Raihan Nururrahman, Syti Sarah Maesaroh

110-124

Influencer Makro vs Influencer Mikro di TikTok: Peran Trust dalam Memoderasi Niat Beli Generasi Z

Rahadatul Aisyi, Muhammad Aqshel Revinzky, Muhammad Rifqi Arviansyah

125-133

Peran Media Massa dalam Membentuk Opini Publik terhadap Kebijakan Pemerintah

Yosephine Claudie Victoria Gultom, Nikola Jasmin Safitri, Devita Jong, Mahathir Muhammad, Yohannes Don Bosco Doho

155-169

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INFORMATION

Journal of Social Science and Digital Marketing (JSSDM) 

IDENTITAS JURNAL

  • Publisher Nation: Indonesia 
  • Publisher: Sekolah Tinggi Manajemen dan Ilmu Komputer Dharmapala Riau
  • E_mail: [email protected]
  • ISSN: p-ISSN | e-ISSN: 2775-2478
  • Published Frequency:  Biannual
  • Publication Time:  January - July
  • Archive Preservation: The Keepers (PKP PN)
  • Kebijakan Pengulasan: Double-Blind Peer-reviewed
  • Review Policy: 4 weeks
  • Copyright: Author

Journal of Social Science and Digital Marketing (JSSDM) has been abstracted and indexed by: